Exploring opportunities in the alternatives market

To prepare for entry into the alternatives market, our client sought to gather targeted insights from prospective investors.

Using our IQ sentiment analysis, we created an audience of those currently highly engaged with alternatives content, or those whose interest was significantly increasing. After building a bespoke seven-question survey, tailoring questions based on respondents’ current allocations to alternative investments.

Key outcomes

• 100 responses from a highly relevant audience
• Uncovered critical insights on allocation trends, future plans, and barriers to entry
• Delivered a custom whitepaper outlining the top findings to inform the client’s strategy